10 Year OOROO-versary – OOROO Auto
The Roadmap

Top 10 OOROO Accomplishments
In the Last 10 Years

May 1, 2024

Our 10-Year OOROO-versary is a special one, and as we look back on our mission from day one and remember all that these 10 years have held for us at OOROO Auto, we wanted to share some of the standout moments, milestones, and events that we were honored to be a part of.


We founded OOROO in 2014 with our first shop in Oro Valley. From there, we’ve grown intentionally and slowly over time in order to immerse ourselves in neighborhood communities and carefully curate our culture. We launched our mobile service in 2018, bringing auto repair and maintenance to our customers wherever they need it; we opened our Green Valley shop in 2020, our Vail shop in 2022, and our Queen Creek and San Tan Valley (Phoenix) locations in 2023.



We’re proud to have maintained our A+ Better Business Bureau rating for all 10 years we’ve been in business. Integrity and ethics are essential to the OOROO way of doing business and earning the trust of our customers.



Over the course of our history, we’ve been honored to be recognized by Chambers of Commerce, the BBB, and the community at large in various awards which include:

  • Northwest Explorer’s Best of the Northwest (8 times)
  • Better Business Bureau Torch Award for Ethics (3 times) 
  • Oro Valley Chamber Small Business of the Year
  • Tucson Metro Chamber’s Copper Cactus Award for Best Place to Work 
  • Tucson Metro Chamber’s Copper Cactus Award for Innovation
  • Inc 5000 Fastest Growing Companies
  • A “Top Workplace” as chosen by Arizona Republic in partnership with Energage



While we operate in the auto industry, we are inspired by and aim to emulate iconic technology and hospitality companies. This focus, as well as staying true to our mission, has led to an elevated customer experience not common to our industry, as well as a number of innovations. Our OOROO Auto app (available in the App Store and Google Play Store) allows our customers to schedule services, request estimates, track their rewards, pay for services, and more. Our OOROOblue Rewards program was designed to reward our outstanding customers for their loyalty by earning points on their purchases and referrals. We launched our podcast “Innovation: Inside and Out” in 2022 where we enjoyed having conversations with business leaders in the community about best workplace practices and innovative new ideas for employees and customers.



Our Joyride program, now in its eighth consecutive year, provides car care for families who can’t afford needed repairs. We partner with our neighbors, friends, and community during the holiday season to gather nominations, and an independent panel of judges comprised of prominent local community members choose two finalists to bring some joy to their lives.



OOROO has always worked to make a positive impact in every community which we serve, beyond our daily work of maintaining and repairing vehicles. Our OOROO Cares Program partners with community organizations to increase impact and also provides vital support to those in need. We have on staff a Community Relations Coordinator whose sole responsibility is expanding and curating the OOROO Cares Program. Here are just some examples of our OOROO Cares initiatives––beyond Joyride––over the years:

  • Teacher Appreciation Program
  • OOROO Gives Back 
  • Supported over 50 schools, nonprofits, and community organizations
    • Including monetary and in-kind donations
  • Supported and participated in Chambers of Commerce
  • Sponsored community events
  • Hosted donation drives
  • Participated in service projects



Our innovative approach to auto care and caring for customers has caught the attention of many publications over the years. Click here to read more about OOROO in the Press.



We see our growth as an expanded opportunity to have a positive impact on and take care of our customers in every community we serve, introducing more people to the OOROO experience. Since our founding in May 2014, over 26,000 customers have visited us more than 250,000 times.



When we say “auto care anywhere,” we mean anywhere! We love to meet our customers where they need us––whether that’s having services done in the parking lot at their offices, or even at the airport while they travel. Our mobile vans are fully equipped “shops on wheels” and mobile customers enjoy everything OOROO is known for in our shops—from honest and transparent pricing to exceptional and friendly customer service at no additional cost. Our “OOROO at Work” program has partnered with more than 50 of the top employers throughout Tucson, offering our services to more than 20,000 partner company employees.



Implementing a monthly subscription service was a part of the plan for a long time and we’re thrilled that over the last year hundreds of people have subscribed to our Happy Car Club program! The Happy Car Club is a subscription maintenance program where customers pay a low monthly fee for access to a variety of benefits including three oil changes per year, one air filter, one cabin air filter, and a set of wiper blades per year, a 10% discount on other repairs needed, free towing to our shops, and free inspections.


Thank you to each and every customer and community member who has supported us over the last 10 years! We couldn’t have accomplished any of it without you. We’re so excited as we look forward to the next 10 years and all there is to come. 

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