OOROO Auto, a Tucson-based automotive care company that offers subscription and mobile services, will expand into Phoenix this year.
CEO Jeff Artzi opened OOROO’s first shop in Oro Valley, a suburb of Tucson, eight years ago with a goal to change the automotive care industry. He sought to fix what he saw as the flaws: a lack of transparency, basic hospitality and incentive to meet customer needs over company quotas.
“This is an industry in need of an extreme makeover in a big way,” Artzi said, “in terms of how team members are treated, employees are treated and how customers are treated.”
Artzi introduced a mobile service, where mechanics come to a customer’s home, and a monthly subscription service, which includes perks like oil changes and repair discounts.